Latest posts
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Search Console: the Parts That Actually Matter
How I actually use Search Console on my own sites: domain verification by DNS, submitting the full sitemap URL, punycode hosts, inspection and owners.
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Retiring an Old Site on the Same Domain
Two sites on one hostname: canonical URLs, a sitemap pointing at a site that no longer exists, and a domain with two legal spellings. What I checked first.
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Core Web Vitals on a Cheap Shared Plan
What a cheap shared plan really decides about LCP, INP and CLS, with my own first-byte measurements and an honest list of what I could not measure yet.
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The Free SEO Tools I Actually Open
The free tools I open in a normal week: Search Console, PageSpeed Insights, the Rich Results Test and curl, plus the jobs that none of them can do for you.
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Do You Need a CDN? What Changed on My Sites
I checked whether a CDN changes anything on sites I actually pay for: the edge showed up in the TLS handshake, not in the cache. Measured on 20 Sep 2026.
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I Thought My Blog Was Cached. It Was Not
My WordPress blog returned no page-cache header. How I checked it with curl, the time-to-first-byte numbers before I fix it, and what they cannot prove.